<p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">一、商标的基本概念</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标是指商品生产或者经营者为区别于其他商品生产者和经营者所生产或经营的同一和类似商品，而使用于自己的商品上的由文字、图形或者其组合所构成的显著标记。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">二、商标的特征</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标是商品的标志，它象征着商品的品质、信誉、评价和名声，通过对商标本质的分析可看出商标具有如下特征：</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1、商标具有依附于商品的从属性，即商标是商品经济的必然产物。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2、商标具有财产属性。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3、商标具有竞争性。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">4、商标具有排他性。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">三、商标的功能</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1、 标明商品来源的功能</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2、 表明商品质量的功能</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3、 广告宣传的功能</p><p><br/></p>...

<p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标与品牌的区别表现在：</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1.商标能够得到法律保护，而未经过注册获得商标权的品牌不受法律保护。</p><p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">也就是说，商标是经过注册获得商标专用权从而受到法律保护的品牌。</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2. 品牌与商标都是用以识别不同生产经营者的不同种类、不同品质产品的商业名称及其标志。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3.商标不仅只是一种标志或标记，更多的时候它也包括名称或称谓部分，在品牌注册形成商标的过程中，这两部分常常是一起注册，共同受到法律的保护。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">4.在企业的营销实践中，品牌与商标都是为了区别商品来源，便于消费者识别商品，以利竞争。</p><p><br/></p>...

<p><span style="color: rgb(51, 51, 51); font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标申请流程：1、查询与分析选择自己的商标(如中文/英文/图形),并确认要注册在哪些产品或者服务上;根据产品名称,确认该产品所属类别.再确定申请人需查询的商标及类别;如发现没有相同且近似的商标,申请人就可以进行该商标的申请准备工作。2、确定商标设计稿3、办理商标申请手续，向商标局提交申请材料4进入商标局后分为两部分：第一部分是形式审查，约一至三个月的时间，出具国家受理通知书，并在中国商标网可以查询到相关的申请信息;第二部分是等待实质审查，8个月左右的时间;5、通过实质审查后进入初审公告期，公告期为三个月6、核准公告期一至两个月，颁发商标证书</span></p>...

<p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1.申请-收到受理通知书。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2.初步审查-如无问题近于下一程序-否则限期补正、不予受理。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3.实质审查- 如无问题近于下一程序-否则驳回或部分驳回。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">4.初审公告- 如无问题近于下一程序-任何人可以提起异议。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">5.核准注册。</p><p><br/></p>...

<p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标(trade mark) 是一个专门的法律术语。品牌或品牌的一部分在政府有关部门依法注册后，称为“商标”。商标受法律的保护，注册者有专用权。国际市场上著名的商标，往往在许多国家注册。中国有“注册商标”与“未注册商标”之区别。注册商标是在政府有关部门注册后受法律保护的商标，未注册商标则不受商标法律的保护。商标是用来区别一个经营者的品牌或服务和其他经营者的商品或服务的标记。我国商标法规定，经商标局核准注册的商标，包括商品商标、服务商标和集体商标、证明商标，商标注册人享有商标专用权，受法律保护，如果是驰名商标，将会获得跨类别的商标专用权法律保护。世界知识产权组织（World Intellectual Property Organization，WIPO）官方网站的答案：商标是将某商品或服务标明是某具体个人或企业所生产或提供的商品或服务的显著标志。商标的起源可追溯到古代，当时工匠们将其签字或“标记”印制在其艺术品或实用产品上。随着岁月迁流，这些标记演变成为今天的商标注册和保护制度。这一制度帮助消费者识别和购买某产品或服务，因为由产品或服务上特有的商标所标示的该产品或服务的性质和质量符合他们的需求。根据中华人民共和国商标法（2013修正），能将自己的商品或服务与他人的商品和服务区分开的标志（包括文字、图形、字母、数字、声音、三维标志和颜色组合，以及上述要素的组合）。扩展资料禁用条款1、商标法规定，下列标志不得作为商标使用：（一）同中华人民共和国的国家名称、国旗、国徽、军旗、勋章相同或者近似的，以及同中央国家机关所在地特定地点的名称或者标志性建筑物的名称、图形相同的；（二）同外国的国家名称、国旗、国徽、军旗相同或者近似的，但该国政府同意的除外；（三）同政府间国际组织的名称、旗帜、徽记相同或者近似的，但经该组织同意或者不易误导公众的除外；（四）与表明实施控制、予以保证的官方标志、检验印记相同或者近似的，但经授权的除外；（五）同“红十字”、“红新月”的名称、标志相同或者近似的；（六）带有民族歧视性的；（七）夸大宣传并带有欺骗性的；（八）有害于社会主义道德风尚或者有其他不良影响的。县级以上行政区划的地名或者公众知晓的外国地名，不得作为商标。但是，地名具有其他含义或者作为集体商标、证明商标组成部分的除外；已经注册的使用地名的商标继续有效。经商标局核准注册的商标为注册商标，包括商品商标、服务商标和集体商标、证明商标；商标注册人享有商标专用权，受法律保护。集体商标，是指以团体、协会或者其他组织名义注册，供该组织成员在商事活动中使用，以表明使用者在该组织中的成员资格的标志。证明商标，是指由对某种商品或者服务具有监督能力的组织所控制，而由该组织以外的单位或者个人使用于其商品或者服务，用以证明该商品或者服务的原产地、原 料、制造方法、质量或者其他特定品质的标志。2、下列标志不得作为商标注册：（一）仅有本商品的通用名称、图形、型号的；（二）仅直接表示商品的质量、主要原料、功能、用途、重量、数量及其他特点的；（三）其他缺乏显著特征的。前款所列标志经过使用取得显著特征，并便于识别的，可以作为商标注册。3、复制、摹仿或者翻译他人的驰名商标禁止使用：就相同或者类似商品申请注册的商标是复制、摹仿或者翻译他人未在中国注册的驰名商标，容易导致混淆的，不予注册并禁止使用。就不相同或者不相类似商品申请注册的商标是复制、摹仿或者翻译他人已经在中国注册的驰名商标，误导公众，致使该驰名商标注册人的利益可能受到损害的，不予注册并禁止使用。</span></p>...

<p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标和品牌的区别在于：1、 商标是一个法律概念，由商标法对其进行保护，一经注册，权利人就享有商标专用权。而品牌是一个经济学概念，而品牌是不需要审批的，你给自己的商品起个名字，就可以说是自己商品的品牌了，或者你自己画个logo，也可以对外宣传，做为商标使用。虽然品牌的使用，不需要任何审批手续，但也同时没有获得法律的保护，如果别人抄袭你的品牌，你也没有办法保护自己的。2、 对于企业来说，品牌通常只有少数几个，但是商标可以选择注册一系列商标。3、 商标的作用是将商品与企业，关联起来，起到标识作用。品牌关联的则是企业的整体形象但商标和品牌的关系也非常密切，企业通常将品牌注册为一系列商标之一。事实上也证明，将品牌作为，一个商标进行注册，用商标法来保护，是最方便有效，最强有力的保护企业商誉的一种方式。</span></p>...

<p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标注册就是指生产者、经营者为使自已的商品或服务与他人的商品或服务相区别，而使用在商品及其包装上或服务标记上的由文字、图形、字母、数字、三维标志和颜色组合，以及上述要素的组合所构成的一种可视性标志。注册商标说白了把您要保护的商标在国家那做个登记，请求国家保护。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">注册方式：一是到北京国家商标局现场注册，二是通过代理机构申报。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">注册商标意义有哪些？</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1、更好的维护自己的品牌，使他人不容易对自己的商标进行侵害。 2、通过经营使得自己的品牌的内在价值不断提高，这属于无形资产的提高。（知识产权是可以质押贷款的哦） 3、提高商品或服务的知名度，通过对商标的宣传推广、以及商标获得的各种荣誉，如”著名商标”“驰名商标”，这都会极大的提高企业、产品的知名度。 4、打击竞争对手，如抢先注册竞争对手的商标等。如西门子就是通过在德国抢注中国诲信的商标，从而起到了限制对手的效果。</p><p><br/></p>...

<p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">作为从业者，我们一起来分析这个问题。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">首先搞清楚</span></span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">什么是商标？</span></span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标是识别某商品、服务或与其相关具体个人或企业的显著标志。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">在商业领域而言，商标包括文字、图形、字母、数字、三维标志和颜色组合，以及上述要素的组合，均可作为商标申请注册。经国家工商总局商标局核准注册的商标为“注册商标”，受法律保护。商标通过确保商标注册人享有用以标明商品或服务，或者许可他人使用以获取报酬的专用权，而使商标注册人受到保护。我们通常所说的商标均为注册商标。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">什么是logo？</span></span>　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo是徽标或者商标的外语缩写，是logotype的缩写，是表明事物特征的记号。它以单纯、显著、易识别的物象、图形或文字符号为直观语言，除表示什么、代替什么之外，还具有表达意义、情感和指令行动等作用。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo是人们在长期生活和实践中形成的一种视觉化信息表达方式，具有简洁、明确、一目了然的视觉传递效果。通过形象的Logo可以让消费者记住公司主体和品牌文化，更多的体现为企业的形象，起到对其拥有公司的识别和推广作用。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">法律上Logo与商标的区别：</span></span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">一、权利的取得不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo作为美术作品不用注册登记，创作完成即自动获得著作权，而商标必须经过国家相应机关注册才能取得商标权。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">二、权利归属不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo的设计者和所有人很可能不是同一个人，普通公司都要委托设计者来设计logo，那么Logo作为委托作品，其著作权的归属有两种情况，约定归委托人所有，或者没有约定，那么就归设计者所有而商标只属于商标权人所有，这是知识产权范畴。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">　　</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">三、保护的法律不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo受《著作权法》保护，商标受《商标法》保护。Logo可以注册为商标，那么这个商标logo和同时受《著作权法》和《商标法》保护，这意味着logo和商标受保护范围是不同的，logo的保护范围不如商标广。如果被侵权受保护的力度也不同，当然对商标的保护力度比著作权大。这里还将引发其他一个问题，如果logo的著作权属于设计者，那么如果logo被侵权，实际损害了logo所有人的利益，但是只有设计者才有权起诉。而商标所有权人可以直接以自己的名义起诉侵权。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">四、受保护的期限不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">　　</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo作为美术作品受保护的期限一般是50年，而商标可以无限期的续展，受保护的时间是无限的。</p><p><br/></p>...