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  • 商标的英文是什么?

    <p><span style="color: rgb(51, 51, 51); font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标右上角的R 为注册商标的标志,R是英文register注册的开头字母。注册商标具有排他性、独占性、唯一性等特点,属于注册商标所有人所独占,受法律保护,任何企业或个人未经注册商标所有权人许可或授权,均不可自行使用,否则将承担侵权责任。TM是英文trademark的缩写,TM表示的是该商标已经向国家商标局提出申请,并且国家商标局也已经下发了《受理通知书》,这样就可以防止其他人提出重复申请,也表示现有商标持有人有优先使用权。</span></p>...
    2020-06-29 10:40:37
  • 商标和版权有什么区别?

    <p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">从知识产权保护的角度来讲,商标是有必要申请版权登记注册的,尤其是与内容相关的商标。具体原因如下:商标注册成功之后,只代表了商标所有人在商标使用方面会收到相关法律的保护;与成功注册的商标相关的名称、内容如果涉及到版权的,如果没有进行版权登记,容易被他人非法使用,不方便维权;及时对与商标相关的内容进行版权登记,有利于完善自身的知识产权保障体系;对成功注册的商标进行版权登记有利于提升知识产权的价值。所以说,成功注册商标之后,及时申请版权登记对于自身的知识产权是有好处的。一般情况下,如果申请商标的系图样,一般可以登记为美术作品或者摄影作品;由于商标申请周期较长,为避免被他人抢注,因此很多人在商标申请前都会进行版权登记来保护自己的原创作品。我国《商标法》规定,如果别人用你的作品进行商标注册,那么我们可以向商标局提出异议。在条件充足的情况下,建议将商标申请注册后同时进行版权登记。法律依据:《中华人民共和国商标法》第三十三条对初步审定公告的商标,自公告之日起三个月内,在先权利人、利害关系人认为违反本法第十三条第二款和第三款、第十五条、第十六条第一款、第三十条、第三十一条、第三十二条规定的,或者任何人认为违反本法第十条、第十一条、第十二条规定的,可以向商标局提出异议。公告期满无异议的,予以核准注册,发给商标注册证,并予公告。</span></p>...
    2020-06-29 10:40:02
  • 商标有几类?怎么确定?

    <p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">(1)文字商标:文字商标是由文字组成的商标,文字商标包括:汉字;少数民族文字;也包括外国文字。文字不分字体,草;行,隶;篆都可以。外国文字部分横书;直书均属一种文字。不同文字之间可以组合使用,但商标不得使用产品通用名称和法律禁用词语,例如:不能在电池上使用“电池”商标,因为使用商品的通用名称就没有显著性了。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">(2)图形商标:图像商标就是指用图形构成的商标,图形商标所使用的图形涵盖的范围非常广泛,有无限的变化空间和易于表达的视觉外观,例如:花草树木;日月星辰;山川河流;仙境名声等。图形商标不受语言文字的限制,无论使用什么语言,文字的国家或地区,人们只要识图,就能认识商标,简单通俗易懂。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">(3)字母商标:字母商标就是指拼音或注音符号的最小书写单位,包括:汉语拼音文字;外文字母如:英文字母;拉丁字母等构成的商标。一般单个字母由于缺乏显著性,不能作为商标,必须由两个以上字母才可以做商标。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">(4)数字商标:数字商标是指由阿拉伯数字或中文大写数字构成的。数字商标必须有两个以上数字才能作为商标。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">(5)三维标志商标:三维标志商标又称为立体标志商标,它是指具有长;宽;高三种度量的立体物标志,它与表现在一个平面上的商标不同,而是以一个立体物质形态出现,这种形态可以出现在商品外形上,也可以表现在商品的容器或者其他地方。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">(6)颜色组合商标:颜色组合商标是指由不同颜色组成的商标,独特新颖的颜色组合不仅给人们一种美感,而且具有显著性,能起到表示产品或者来源的作用,也能起到区分生产者,经营者,服务者的作用。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">(7)组合商标:组合商标是由文字,数字,字母,图形,三维标志和颜色组合等要素中的两个或者两个以上要素构成的相同的或不相同的任意组合,组合商标综合了文字商标,图形商标,三维商标或颜色商标之间的不同特点,各具了文,图,色,型,形象生动引人注目,易于识别。根据最新的商标法规定,声音、气味也是可以注册为商标的。</p><p><br/></p>...
    2020-06-29 10:39:37
  • 商标的注册原则?

    <p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标的注册原则有两种:1、申请在先原则。  申请在先原则又称注册在先原则,是指两个或者两个以上的商标注册申请人,在同一种商品或者类似商品上,以相同或者近似的商标申请注册的,申请在先的商标,其申请人可获得商标专用权,在后的商标注册申请予以驳回。如果是同一天申请,初步审定并公告使用在先的商标,驳回其他人的申请,不予公告;同日使用或均未使用的,申请人之间可以协商解决,协商不成的,由各申请人抽签决定。 我国商标法在坚持申请在先原则的同时,还强调使用在先的正当性,防止不正当的抢注行为。商标法第31条规定:申请商标注册不得损害他人现有的在先权利,也不得以不正当手段抢先注册他人已经使用并有一定影响的商标。2、自愿注册原则。 自愿注册原则是指商标使用人是否申请商标注册取决于自己的意愿。在自愿注册原则下,商标注册人对其注册商标享有专用权,受法律保护。未经注册的商标,可以在生产服务中使用,但其使用人不享有专用权,无权禁止他人在同种或类似商品上使用与其商标相同或近似的商标,但驰名商标除外。    在实行自愿注册原则的同时,我国规定了在极少数商品上使用的商标实行强制注册原则,作为对自愿注册原则的补充。目前必须使用注册商标的商品只有烟草制品,包括卷烟、雪茄烟和有包装的烟丝。使用未注册商标的烟草制品,禁止生产和销售。   使用在先原则,在使用申请在先原则无法判定的情况下采用使用在先原则根据《商标法》第二十九条:“ 两个或者两个以上的商标注册申请人,在同一种商品或者类似商品上,以相同或者近似的商标申请注册的,初步审定并公告申请在先的商标;同一天申请的,初步审定并公告使用在先的商标,驳回其他人的申请,不予公告。”此原则在遇到与商标权类似的其他知识产权的权利(如:专利权、著作权)相冲突时,往往起到重要的决定作用, 商标注册的基本原则一共四项:自愿注册为主,强制注册为辅原则;申请在先原则;申请单一性原则和优先权原则。</span></p>...
    2020-06-29 10:39:15
  • 商标的主要特征包括哪些?

    <p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">(1)商标是具有显著性的标志,既区别于具有叙述性、公知公用性质的标志,又区别于他人商品或服务的标志,从而便于消费者识别。</span></p><p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">(2)商标具有独占性。使用商标的目的是为了区别与他人的商品来源或服务项目,便于消费者识别。所以,注册商标所有人对其商标具有专用权、独占权,未经注册商标所有人许可,他人不得擅自使用。否则,即构成侵犯注册商称所有人的商标权,违犯我国商标法律规定。</span></p><p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">(3)商标具有价值。商标代表着商标所有人生产或经营的质量信誉和企业信誉、形象,商标所有人通过商标的创意、设计、申请注册、广告宣传及使用,使商标具有了价值,也增加了商品的附加值。商标的价值可以通过评估确定。商标可以有偿转让;经商标所有权人同意,许可他人使用。</span></p><p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">(4)商标具有竞争性,是参与市场竞争的工具。生产经营者的竞争就是商品或服务质量与信誉的竞争,其表现形式就是商标知名度的竞争,商标知名度越高,其商品或服务的竞争力就越强。</span></p>...
    2020-06-29 10:38:55
  • 一般商标是什么?

    <p><span style="color: rgb(51, 51, 51); font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);"> 普通商标是指在正常情况下使用未受到特别法律保护的绝大多数商标。是与驰名商标相对应的一种商标。  普通商标,注册人既可以自己使用,也可以许可他人使用。  普通商标的特点  (1)普通商标表明商品或服务出自某一经营者。  (2)普通商标的注册申请人只须是依法登记的经营者。  (3)普通商标只须按《商标法》及《细则》规定提交申请。  (4)普通商标必须在自己经营的商品或服务上使用自己的注册商标。  (5)普通商标许可他人使用必须签订许可合同。  (6)普通商标的受让者包括依法登记的个体工商户、合伙人。  (7)普通商标则只需一年商标局就可以核准与之相同或近似的商标注册。</span></p>...
    2020-06-29 10:38:17
  • 商标的注册和使用规范?

    <p></p><p><article><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: 28px; font-family: inherit; vertical-align: baseline; overflow-wrap: break-word;">注册商标的使用需要同时满足以下三个条件,才可以称作规范使用:</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: 28px; font-family: inherit; vertical-align: baseline; overflow-wrap: break-word;">1、商标实际使用人和商标注册人应当保持一致,或者是后者的被许可人;</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: 28px; font-family: inherit; vertical-align: baseline; overflow-wrap: break-word;">2、商标标识应当与商标注册证上的标识保持一致;</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: 28px; font-family: inherit; vertical-align: baseline; overflow-wrap: break-word;">3、商标的使用范围仅限于被核准的商品或者服务范围。其实商标的使用也是有讲究的:注册好的商标要及时的使用,如果没有及时使用,并且经过3年都没有使用的,那么这枚商标就会被“撤三”。</p></article></p><p></p><div class="answer-tool" style="box-sizing: border-box; margin: 15px 0px 12px; padding: 2px 0px 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 14px; line-height: 20px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; height: 20px; position: relative; color: rgb(153, 153, 153); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"></div><p><br/></p>...
    2020-06-29 10:37:40
  • 商标的概念、特征和功能是什么?

    <p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">一、商标的基本概念</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标是指商品生产或者经营者为区别于其他商品生产者和经营者所生产或经营的同一和类似商品,而使用于自己的商品上的由文字、图形或者其组合所构成的显著标记。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">二、商标的特征</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标是商品的标志,它象征着商品的品质、信誉、评价和名声,通过对商标本质的分析可看出商标具有如下特征:</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1、商标具有依附于商品的从属性,即商标是商品经济的必然产物。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2、商标具有财产属性。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3、商标具有竞争性。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">4、商标具有排他性。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">三、商标的功能</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1、 标明商品来源的功能</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2、 表明商品质量的功能</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3、 广告宣传的功能</p><p><br/></p>...
    2020-06-29 10:37:09
  • 商标和品牌有什么区别?是同一个意思吗?

    <p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标与品牌的区别表现在:</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1.商标能够得到法律保护,而未经过注册获得商标权的品牌不受法律保护。</p><p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">也就是说,商标是经过注册获得商标专用权从而受到法律保护的品牌。</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2. 品牌与商标都是用以识别不同生产经营者的不同种类、不同品质产品的商业名称及其标志。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3.商标不仅只是一种标志或标记,更多的时候它也包括名称或称谓部分,在品牌注册形成商标的过程中,这两部分常常是一起注册,共同受到法律的保护。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">4.在企业的营销实践中,品牌与商标都是为了区别商品来源,便于消费者识别商品,以利竞争。</p><p><br/></p>...
    2020-06-29 10:36:46
  • 商标申请流程是什么啊?

    <p><span style="color: rgb(51, 51, 51); font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标申请流程:1、查询与分析选择自己的商标(如中文/英文/图形),并确认要注册在哪些产品或者服务上;根据产品名称,确认该产品所属类别.再确定申请人需查询的商标及类别;如发现没有相同且近似的商标,申请人就可以进行该商标的申请准备工作。2、确定商标设计稿3、办理商标申请手续,向商标局提交申请材料4进入商标局后分为两部分:第一部分是形式审查,约一至三个月的时间,出具国家受理通知书,并在中国商标网可以查询到相关的申请信息;第二部分是等待实质审查,8个月左右的时间;5、通过实质审查后进入初审公告期,公告期为三个月6、核准公告期一至两个月,颁发商标证书</span></p>...
    2020-06-29 10:36:24
  • 怎样注册商标?

    <p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1.申请-收到受理通知书。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">2.初步审查-如无问题近于下一程序-否则限期补正、不予受理。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">3.实质审查- 如无问题近于下一程序-否则驳回或部分驳回。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">4.初审公告- 如无问题近于下一程序-任何人可以提起异议。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">5.核准注册。</p><p><br/></p>...
    2020-06-29 10:35:44
  • 商标的名词解释?

    <p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标(trade mark) 是一个专门的法律术语。品牌或品牌的一部分在政府有关部门依法注册后,称为“商标”。商标受法律的保护,注册者有专用权。国际市场上著名的商标,往往在许多国家注册。中国有“注册商标”与“未注册商标”之区别。注册商标是在政府有关部门注册后受法律保护的商标,未注册商标则不受商标法律的保护。商标是用来区别一个经营者的品牌或服务和其他经营者的商品或服务的标记。我国商标法规定,经商标局核准注册的商标,包括商品商标、服务商标和集体商标、证明商标,商标注册人享有商标专用权,受法律保护,如果是驰名商标,将会获得跨类别的商标专用权法律保护。世界知识产权组织(World Intellectual Property Organization,WIPO)官方网站的答案:商标是将某商品或服务标明是某具体个人或企业所生产或提供的商品或服务的显著标志。商标的起源可追溯到古代,当时工匠们将其签字或“标记”印制在其艺术品或实用产品上。随着岁月迁流,这些标记演变成为今天的商标注册和保护制度。这一制度帮助消费者识别和购买某产品或服务,因为由产品或服务上特有的商标所标示的该产品或服务的性质和质量符合他们的需求。根据中华人民共和国商标法(2013修正),能将自己的商品或服务与他人的商品和服务区分开的标志(包括文字、图形、字母、数字、声音、三维标志和颜色组合,以及上述要素的组合)。扩展资料禁用条款1、商标法规定,下列标志不得作为商标使用:(一)同中华人民共和国的国家名称、国旗、国徽、军旗、勋章相同或者近似的,以及同中央国家机关所在地特定地点的名称或者标志性建筑物的名称、图形相同的;(二)同外国的国家名称、国旗、国徽、军旗相同或者近似的,但该国政府同意的除外;(三)同政府间国际组织的名称、旗帜、徽记相同或者近似的,但经该组织同意或者不易误导公众的除外;(四)与表明实施控制、予以保证的官方标志、检验印记相同或者近似的,但经授权的除外;(五)同“红十字”、“红新月”的名称、标志相同或者近似的;(六)带有民族歧视性的;(七)夸大宣传并带有欺骗性的;(八)有害于社会主义道德风尚或者有其他不良影响的。县级以上行政区划的地名或者公众知晓的外国地名,不得作为商标。但是,地名具有其他含义或者作为集体商标、证明商标组成部分的除外;已经注册的使用地名的商标继续有效。经商标局核准注册的商标为注册商标,包括商品商标、服务商标和集体商标、证明商标;商标注册人享有商标专用权,受法律保护。集体商标,是指以团体、协会或者其他组织名义注册,供该组织成员在商事活动中使用,以表明使用者在该组织中的成员资格的标志。证明商标,是指由对某种商品或者服务具有监督能力的组织所控制,而由该组织以外的单位或者个人使用于其商品或者服务,用以证明该商品或者服务的原产地、原 料、制造方法、质量或者其他特定品质的标志。2、下列标志不得作为商标注册:(一)仅有本商品的通用名称、图形、型号的;(二)仅直接表示商品的质量、主要原料、功能、用途、重量、数量及其他特点的;(三)其他缺乏显著特征的。前款所列标志经过使用取得显著特征,并便于识别的,可以作为商标注册。3、复制、摹仿或者翻译他人的驰名商标禁止使用:就相同或者类似商品申请注册的商标是复制、摹仿或者翻译他人未在中国注册的驰名商标,容易导致混淆的,不予注册并禁止使用。就不相同或者不相类似商品申请注册的商标是复制、摹仿或者翻译他人已经在中国注册的驰名商标,误导公众,致使该驰名商标注册人的利益可能受到损害的,不予注册并禁止使用。</span></p>...
    2020-06-29 10:35:27
  • 品牌和商标有什么区别?

    <p><span style="color: rgb(34, 34, 34); font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; text-align: justify; background-color: rgb(255, 255, 255);">商标和品牌的区别在于:1、 商标是一个法律概念,由商标法对其进行保护,一经注册,权利人就享有商标专用权。而品牌是一个经济学概念,而品牌是不需要审批的,你给自己的商品起个名字,就可以说是自己商品的品牌了,或者你自己画个logo,也可以对外宣传,做为商标使用。虽然品牌的使用,不需要任何审批手续,但也同时没有获得法律的保护,如果别人抄袭你的品牌,你也没有办法保护自己的。2、 对于企业来说,品牌通常只有少数几个,但是商标可以选择注册一系列商标。3、 商标的作用是将商品与企业,关联起来,起到标识作用。品牌关联的则是企业的整体形象但商标和品牌的关系也非常密切,企业通常将品牌注册为一系列商标之一。事实上也证明,将品牌作为,一个商标进行注册,用商标法来保护,是最方便有效,最强有力的保护企业商誉的一种方式。</span></p>...
    2020-06-29 10:29:47
  • 注册商标是什么意思?

    <p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标注册就是指生产者、经营者为使自已的商品或服务与他人的商品或服务相区别,而使用在商品及其包装上或服务标记上的由文字、图形、字母、数字、三维标志和颜色组合,以及上述要素的组合所构成的一种可视性标志。注册商标说白了把您要保护的商标在国家那做个登记,请求国家保护。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><br/></p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">注册方式:一是到北京国家商标局现场注册,二是通过代理机构申报。</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">注册商标意义有哪些?</p><p style="box-sizing: border-box; margin-top: 0px; margin-bottom: 20px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: PingFangSC-Regular, &quot;PingFang SC&quot;, &quot;Helvetica Neue&quot;, Helvetica, &quot;Microsoft YaHei&quot;, Arial, &quot;Hiragino Sans GB&quot;, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(51, 51, 51); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">1、更好的维护自己的品牌,使他人不容易对自己的商标进行侵害。 2、通过经营使得自己的品牌的内在价值不断提高,这属于无形资产的提高。(知识产权是可以质押贷款的哦) 3、提高商品或服务的知名度,通过对商标的宣传推广、以及商标获得的各种荣誉,如”著名商标”“驰名商标”,这都会极大的提高企业、产品的知名度。 4、打击竞争对手,如抢先注册竞争对手的商标等。如西门子就是通过在德国抢注中国诲信的商标,从而起到了限制对手的效果。</p><p><br/></p>...
    2020-06-29 10:29:06
  • 商标和LOGO是一回事吗?

    <p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">作为从业者,我们一起来分析这个问题。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">首先搞清楚</span></span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">什么是商标?</span></span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">商标是识别某商品、服务或与其相关具体个人或企业的显著标志。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">在商业领域而言,商标包括文字、图形、字母、数字、三维标志和颜色组合,以及上述要素的组合,均可作为商标申请注册。经国家工商总局商标局核准注册的商标为“注册商标”,受法律保护。商标通过确保商标注册人享有用以标明商品或服务,或者许可他人使用以获取报酬的专用权,而使商标注册人受到保护。我们通常所说的商标均为注册商标。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">什么是logo?</span></span>  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo是徽标或者商标的外语缩写,是logotype的缩写,是表明事物特征的记号。它以单纯、显著、易识别的物象、图形或文字符号为直观语言,除表示什么、代替什么之外,还具有表达意义、情感和指令行动等作用。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo是人们在长期生活和实践中形成的一种视觉化信息表达方式,具有简洁、明确、一目了然的视觉传递效果。通过形象的Logo可以让消费者记住公司主体和品牌文化,更多的体现为企业的形象,起到对其拥有公司的识别和推广作用。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">法律上Logo与商标的区别:</span></span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">一、权利的取得不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo作为美术作品不用注册登记,创作完成即自动获得著作权,而商标必须经过国家相应机关注册才能取得商标权。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">二、权利归属不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo的设计者和所有人很可能不是同一个人,普通公司都要委托设计者来设计logo,那么Logo作为委托作品,其著作权的归属有两种情况,约定归委托人所有,或者没有约定,那么就归设计者所有而商标只属于商标权人所有,这是知识产权范畴。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">  </span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">三、保护的法律不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo受《著作权法》保护,商标受《商标法》保护。Logo可以注册为商标,那么这个商标logo和同时受《著作权法》和《商标法》保护,这意味着logo和商标受保护范围是不同的,logo的保护范围不如商标广。如果被侵权受保护的力度也不同,当然对商标的保护力度比著作权大。这里还将引发其他一个问题,如果logo的著作权属于设计者,那么如果logo被侵权,实际损害了logo所有人的利益,但是只有设计者才有权起诉。而商标所有权人可以直接以自己的名义起诉侵权。</p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);"><span style="box-sizing: border-box; font-weight: 700; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: inherit; vertical-align: baseline;">四、受保护的期限不同</span></p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">  </p><p style="box-sizing: border-box; margin-top: 16px; margin-bottom: 16px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; line-height: 28px; font-family: &quot;PingFang SC&quot;, &quot;Hiragino Sans GB&quot;, &quot;Microsoft YaHei&quot;, &quot;WenQuanYi Micro Hei&quot;, &quot;Helvetica Neue&quot;, Arial, sans-serif; vertical-align: baseline; overflow-wrap: break-word; color: rgb(34, 34, 34); text-align: justify; white-space: normal; background-color: rgb(255, 255, 255);">logo作为美术作品受保护的期限一般是50年,而商标可以无限期的续展,受保护的时间是无限的。</p><p><br/></p>...
    2020-06-29 10:28:37
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